The past twenty years have seen great developments in the energy and
industrial infrastructure in the Middle East and Mediterranean countries.
This development has been accompanied by gradual change in the character
of the Regional marketplace. Improved availability of local, technically
trained personnel has enabled higher levels of local involvement in
increasingly complex projects. The market has generally become more
mature with lower growth levels, higher levels of technical awareness
and well-established suppliers into most sectors. Simultaneously the
market has become much more competitive.
International companies operating in the industrialized countries remain
the prime sources of the technology necessary for the continued development
of the Region's energy and industrial infrastructure. Many firms recognize
the area's lucrative business potential, however relatively few exert
appropriate efforts to successfully penetrate or to defend market position
in the Region. Large companies are justifiably concerned over the substantial
marketing and operating costs necessary for success. Smaller firms,
although eager to export their products and services, generally do not
possess the marketing network and resources to cover the territory.
Many companies consider the assignment of expatriate personnel to the
Region, however costs approach prohibitive levels which are difficult
to justify in many cases.
Medaco understands the importance of active business development, and
local support for projects and after-sales customer service. Our team
provides these services in a comprehensive and coherent manner, customized
to meet the needs of the regional market. Our detailed insight into
local business practices and markets within the region enables us to
provide our Principals with highly effective business development expertise.
In addition, project and engineering support services are provided which
complement the capabilities and resources of the Principal.
In all activities, Medaco aims to maximize benefits from the utilization
and development of human resources indigenous to the region.